How JYSK builds efficient and sustainable logistics flows – with Nässjö as a key hub
What do you get when you combine sea freight, rail, electric trucks and a local terminal? At JYSK, the answer is a high-volume, low-emission logistics chain. Read how Nässjö plays a central role in keeping up with demand — while reducing environmental impact.
Emil Östlin, Logistics Director for JYSK’s North-East region.
Most Swedes have visited a JYSK store — and many of those products come through Nässjö and the company’s central warehouse. "About 60% of our inbound flow is by train — that’s all containerized goods arriving from Asia to the Port of Gothenburg. From there, we transport them to our warehouse by electric truck," says Emil Östlin, Logistics Director for JYSK’s North-East region.
Rail also plays a role outbound: stores in northern Sweden receive goods by train, with the final stretch delivered using biogas trucks. Sustainability is central to JYSK, and the company’s ambitious climate and emissions targets mean cutting emissions even while the business grows. Transport is a key part of this — but so are the products themselves. The purchasing department works closely with logistics to optimize how items are packaged. "It's important for us to fill every container. We have clear packing standards and follow up when containers arrive at our distribution centers — we’re always trying to improve."
Sea freight is a natural choice given the volumes and distances involved. Ships sail directly from Asia to the Port of Gothenburg, making the total solution even stronger. From there, containers continue by rail to Nässjö. Road transport simply wouldn’t be feasible. "Having a local terminal creates a lot of flexibility when it comes to storage. We bring in only what we need for near-term sales, which makes our flows more efficient," says Emil Östlin. That, in turn, supports another sustainability goal: ensuring high load factors for outbound deliveries. Most of JYSK’s trucks run on HVO, biogas or electricity — keeping emissions as low as possible.
The company’s careful fuel choices reflect a broader approach: whether it’s intercontinental shipping or the final delivery to a store, the goal is always to minimize emissions per kilogram and kilometer. Still, Emil believes the transport sector could benefit from more unified leadership. "Sometimes there are too many stakeholders. If someone took a more holistic approach, everyone would benefit from a sustainability standpoint and a business one." That said, he’s pleased with JYSK’s current setup — especially the rail service from the Port of Gothenburg. "Rail lets us move large volumes in a cost-effective and sustainable way. And the fact that we have direct trains from Gothenburg is hugely important — it gives us efficient flows and keeps our CO2 emissions down." With 6,000–8,000 containers per year arriving in Nässjö, having a dry port is essential. "It gives us the flexibility we need to maintain high and steady pressure on both our staff and capacity," Emil Östlin concludes.
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